Niyama was envisioned as a holistic mental health platform that bridged clinical depth with everyday accessibility. Initially designed for B2C audiences, the platform offered integrated care through self-assessment tools, guided therapy modules, and coach-based interventions. As interest grew, it also began attracting enterprise clients—schools, HR departments, and wellness programs seeking scalable mental health solutions.

But the original product had outgrown its structure. Brand language was generic. The platform’s identity was inconsistent across audiences. Internally, the team had clarity. Externally, that story was getting lost.

The platform was solving real problems—but the brand wasn’t keeping up. B2C users struggled to connect with the tone, which swung between clinical and vague. B2B buyers found the proposition unclear. Visual consistency was missing across marketing, product UI, and internal decks.

Niyama needed to reframe itself—not just as a mental health brand, but as an ecosystem. One that could flex across use cases while maintaining integrity and clarity.

We ran an extensive discovery phase: user journeys, content audits, competitive landscape mapping, and founder interviews. We then built a brand architecture that differentiated Niyama’s three user groups—Individuals, Institutions, and Coaches—without diluting the core.

We refined the brand’s voice into something calm, human, and quietly confident. The visual system was rebuilt around soft edges, intuitive motion, and a palette designed to evoke safety and balance. Editorial tone was shaped to demystify mental health—firm but empathetic.

We also redesigned the product experience across multiple flows—onboarding, assessments, journals, and therapy modules—bringing consistency across B2B dashboards and B2C journeys.

Niyama emerged with a clarified identity, modular design system, and new content architecture. The UI/UX was overhauled to make self-help feel natural, not clinical. Naming conventions, dashboards, and communication tools were updated to reflect the clarity of purpose across audiences.

Internally, a new set of guidelines and toolkits empowered different teams to build with confidence—from designers to therapists to sales leads.

Niyama relaunched with a renewed sense of self—visually distinct, narratively aligned, and operationally scalable. The rebrand unlocked enterprise partnerships and helped the product deepen user trust. It now sits confidently in both B2C and B2B worlds—adaptable, intentional, and designed for growth.