With current encryption standards increasingly vulnerable to attacks, it was essential our critical infrastructure be protected. But in reality, the guardians of our data mostly reacted to attacks rather than pre-emptively block them. QNu had the technology to change that.

Our goal was to empower QNu with a powerful narrative they could use to change the mindset of customers; from thinking that quantum encryption was too complicated to something they could understand, and more importantly change their behaviour of resigning themselves to the inevitability of cyber-attacks to proactively defending their data.

We scripted, developed, and executed a narrative to deliver small, easily digestible chunks of information people could understand and appreciate. We also detailed how quantum physics based encryption was different and better than the current mathematics based encryption.

QNu operated in markets where encryption formed the bedrock on which organisations functioned: governments, defence, banking, ISPs, etc. We successfully addressed each of these stakeholders and showed how QNu’s technology impacted data security on a macro level to a more individualistic level.

The last barrier we tackled was the notion that a new technology would mean setting up of a whole new infrastructure. We exhibited how QNu’s products were easy to integrate with legacy hardware and infrastructure, resulting in a cost effective means to data protection.

With this narrative, QNu were successfully equipped to take the quantum leap and introduce their complex technology to the market.